Let’s cut to the chase —creating a digital product is awesome, but if you’re trying to solve all the problems at once, you’ll end up solving none. Think of it like trying to carry all your groceries in one trip (we’ve all been there)—you’re bound to drop something.

Today, we’re going to zoom in on the one problem you’re solving for your niche audience. That ONE thing that’s keeping them up at night. Once you figure that out, everything else—your product, your messaging, your marketing—becomes a million times easier.

How to Find Problems Worth Solving (And Why You Shouldn't Guess)

First off, don’t sit there brainstorming random problems. That’s like throwing darts in the dark. Instead, listen to your audience. They’re practically screaming their problems at you— and they might not know it.

Here’s where to look:

• Client conversations: What are your clients always complaining about? Are they stressed about sticking to a healthy eating routine? Struggling to manage their anxiety naturally?
• DMs, emails, and comments: Go through your inbox or social media. What are people asking you for advice on? These are potential gold mines.
• Facebook groups or online forums: Lurk a bit (you know you want to). See what people are venting about in your niche.

The secret sauce? Find one big problem that keeps coming up and start from there. Don’t worry about solving everything—just that one thing that keeps them stuck.

The Problem-Solving Filter

Alright, let’s make this practical. Time to bust out your pen and paper (or open a fresh Google Doc).

• Brainstorm: Think of 3 clients you’ve worked with in the past. For each one, ask yourself: What was their biggest struggle when they came to me? Be specific. Did they need help managing stress, balancing their hormones, or getting consistent with meal prep?
• Ask “Why” 3 Times: For each problem, ask “Why is this a problem?” three times. It sounds simple, but this gets you to the real issue they’re dealing with.

For example:

Problem: They can’t stick to a meal plan.

• Why? They’re too busy to cook.
• Why? They don’t know how to prep meals ahead of time.
• Why? They’re overwhelmed by the idea of meal planning.

Bingo! The real problem here is meal planning overwhelm. Now you’ve got something real to work with!

Take a look at the problems you uncovered and see how they align with the course you want to create. If you’re thinking about a course on meal prep, that problem we just uncovered is gold!

Remember, solving one problem is plenty. Your course will feel more focused, your audience will feel like you’re speaking directly to them, and you won’t overwhelm yourself trying to tackle too much at once.

So, take that brainstorming exercise and get clear on the ONE big problem you’re solving for your next course.

And if you’re ever stuck on ideas, just go back to what your audience is already telling you. Trust me, the clues are everywhere—you just need to listen.

Let me know what problem you uncover—I’d love to hear what you come up with!

Alyssa